GEO Case Study · Fertility (IVF) & Paediatrics · Greater Noida West

How a Two-Doctor Clinic in Greater Noida West Earned a Top Spot in AI Search for IVF

Specialties: Fertility (IVF) & Paediatrics Location: Greater Noida West Doctors: Dr. Tushar Agarwal & Dr. Ankita Goel Engagement: AI Visibility (GEO) · Live client
By Shivam Dixit, Founder, DoubleSure , Healthcare SEO & Patient Acquisition · Published August 11, 2026

The Short Version

Aadya is a two-doctor fertility and child-care clinic in Greater Noida West with real clinical expertise but, at the start, limited visibility in AI-assisted search. We rebuilt Aadya's machine-readability, identity, and citation signals using our CITE framework. Today, Aadya is named across ChatGPT, Google AI Mode, and Perplexity for those queries — and on Perplexity ranks #2, ahead of a large super-speciality hospital, described as the strong local, personal-care option. You can verify it yourself right now. The prompts are below. No screenshots, no logins.

3
AI engines name Aadya (ChatGPT, Google AI Mode, Perplexity)
#2
Ranked on Perplexity — above a large super-speciality hospital
2
Doctors — Dr. Ankita Goel & Dr. Tushar Agarwal
Aadya Fertility & Child Care Clinic

Who Aadya Is

Aadya Fertility & Child Care Clinic is a specialist clinic in Greater Noida West (Nirala Estate, Techzone 4, Bisrakh) run by two doctors — Dr. Tushar Agarwal and Dr. Ankita Goel — covering fertility and IVF care alongside gynaecology and paediatric child-health services, so a family can stay with one clinic from conception through to child care.

It's the kind of practice patients in the area actually want: local, specialist, and personal — the opposite of a distant call-centre funnel. The clinical side was strong. The open question was whether a patient searching the way patients now search would ever find them.

The Challenge: A Strong Local Clinic, Outweighed in the Answer

When someone in Greater Noida West begins an IVF journey, the search increasingly starts inside a single AI answer — "best IVF centre near me," "IVF in Greater Noida West," "fertility clinic in Bisrakh." The engine returns a short, confident shortlist, and the patient calls from it.

For those queries, the names surfacing first tended to be large multi-speciality hospitals and national fertility chains with enormous domain footprints and marketing budgets. Their content is abundant and well-structured, so AI engines — reaching for something readable and authoritative — leaned on them by default. A two-doctor specialist clinic with genuine local reputation could sit outside the shortlist entirely, not because the care was weaker, but because the clinic hadn't yet been built for how these engines read.

Aadya's situation was a textbook mismatch: strong doctors, under-built machine-readability. The expertise was real; the signals an AI needs to confidently name a clinic were not yet in place. AI engines were reading a scrambled or third-party version of Aadya rather than its own authoritative information.

What We Did — The CITE Approach

We didn't try to out-spend the big players — you can't, and you don't need to. We made Aadya the clearer, more trustworthy, more locally-specific answer.

C

Clarity

Rebuilt the clinic's content to be machine-readable — structured data, answer-shaped pages, and clean statements of exactly what they treat, where, and by whom — so an engine can parse Aadya directly instead of defaulting to a bigger brand's generic page.

I

Identity

Made the clinic's name, location, specialties, and doctors consistent across the sources AI engines cross-check, and worked to build Dr. Goel and Dr. Agarwal into recognisable named entities the engines can attach authority to.

T

Trust

Strengthened the doctor-led credibility signals AI weights most heavily for medical topics — the experience-and-expertise markers that tell an engine this is a real, safe, local answer to give a patient.

E

Evidence

Built Aadya's footprint across the third-party sources AI engines actually lean on for local recommendations — the layer that turns "a clinic that exists" into "a clinic the AI names and ranks."

The insight underneath it all: the big players win on volume, but a well-built local clinic can win on genuine local specificity, real named doctors, and authentic local reputation — signals AI engines increasingly reward for "near me" medical queries.

The Results — Verified Across Three Engines (August 2026)

GEO compounds over months, and the proof is in what the engines say now — checked directly, not screenshotted.

Aadya is named across all three major engines for competitive local IVF queries.

Ask ChatGPT, Google AI Mode, or Perplexity for the best IVF centres in Greater Noida West, and Aadya appears by name — with its correct address and its own site cited — in a shortlist otherwise led by large hospitals and national chains. Consistency across three engines is the real signal: it's not a fluke on one platform, it's a footprint.

On Perplexity, Aadya ranks second — above a large super-speciality hospital.

In Perplexity's ranked answer, Aadya is placed at #2, ahead of a major multi-speciality hospital in the same area, and framed as the smaller, clinic-style option with a strong local reputation and integrated women-and-child care. A two-doctor clinic ranking above a super-speciality hospital in an AI answer is exactly the kind of outcome that isn't supposed to be possible without the right signals in place.

The engines describe Aadya accurately, in its own terms.

Ask about the clinic directly and the engines correctly describe its fertility-plus-child-care model and name Dr. Ankita Goel — meaning they're now reading Aadya's authoritative information, not a scrambled or third-party version. That accuracy is its own win: it's the difference between a patient reaching the right clinic and being quietly routed elsewhere.

“DoubleSure made us visible where our patients were actually looking. The AI visibility strategy gave us an edge no other clinic in Greater Noida West had.”

— Dr. Ankita Goel / Dr. Tushar Agarwal, Aadya Fertility & Child Care Clinic

Verify It Yourself

We don't show screenshots you can't check. Open ChatGPT, Perplexity, or Google AI Mode and try these — you should see Aadya named, with its clinic correctly described:

Discovery queries (prove recommendation)
  • "Best IVF centre in Greater Noida West"
  • "IVF centres in Greater Noida West / Noida Extension"
  • "Fertility clinic in Bisrakh, Greater Noida West"
Identity queries (prove accuracy)
  • "Tell me about Aadya Fertility and Child Care Clinic in Greater Noida"
  • "Who are the doctors at Aadya Fertility and Child Care Clinic?"

AI answers vary by phrasing and session and update as sources change — so this is a live result, not a frozen guarantee. (Verified across ChatGPT, Google AI Mode, and Perplexity, August 2026.)

Why This Matters for Your Practice

Aadya's story is the one most good local clinics are living right now: the expertise is real, but bigger-budget hospitals and national chains sit in the AI answer where patients actually decide. What Aadya shows is that you don't need the biggest budget to be named — you need the right signals and genuine local reputation, built the way AI engines read.

We take one clinic per specialty, per city. Fertility and paediatrics in Greater Noida West are spoken for. If you're in a different specialty or city, the position is likely still open.

Frequently Asked Questions

Is Aadya Fertility & Child Care Clinic a real DoubleSure client?
Yes. Aadya is an active AI Visibility (GEO) client of DoubleSure, and this case study is published with the clinic's consent. The results described are from its live engagement and were verified by direct prompt testing.
How does a two-doctor clinic get ranked above a super-speciality hospital in AI search?
Not by out-spending anyone — by being the clearer, more locally-specific, more trustworthy answer. AI engines favour content they can read and verify, tied to real named doctors and genuine local reputation. Those signals can carry a well-built local clinic above a larger institution for "near me" queries, which is what happened on Perplexity for Aadya.
Which AI engines currently name Aadya?
As of August 2026, ChatGPT, Google AI Mode, and Perplexity all name Aadya for local IVF queries in Greater Noida West. AI answers change over time and by phrasing, which is why we date our checks and invite you to verify them directly.
Does DoubleSure guarantee a clinic will be the top AI recommendation?
No. AI answers vary by user, phrasing, and session, and "guaranteed results" claims also breach the Drugs & Magic Remedies Act for medical practices in India. We build durable, tracked visibility that gets a practice consistently named for its specialty and city — and we show live proof rather than promises.
Can I get the same result for my clinic?
Possibly — it depends on whether your specialty and city are still open, since we work with only one clinic per specialty per city. The first step is a free AI visibility audit to see where you currently stand across the engines.

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